Sponsorships
BNP Paribas Open
The BNP Paribas Open at Indian Wells Tennis Gardens is a prestigious annual professional tennis tournament held in Indian Wells, California. Spotlight 29 is a Premier Sponsor of the Tournament, the Official Casino, the Exclusive Casino, and the Presenting Sponsor of Tennis Paradise Radio. Spotlight 29 is also the official volunteer sponsor and the sponsor of the tournament’s radio earpieces, as well as the shuttle service connecting Spotlight 29 Casino and the Indian Wells Tennis Garden. Spotlight 29 additionally activated a featured experience along the Walk of Palms, where guests could sample 29 Brews beer and enjoy a friendly game of blackjack.
In addition to our main sponsorships, Spotlight 29 also presented The Dropshot, a cocktail uniquely crafted with a refreshing pineapple twist, a smooth Cristalino tequila float, and a visually stunning green swirl reminiscent of the vibrant energy on the court. With three courtside and kiosk locations around the gardens serving The Dropshot, it was Game‑Set‑Sip.
The American Express
The American Express is a PGA tournament played in the Coachella Valley on the PGA West Stadium Course, the PGA West Nicklaus Tournament Course, and La Quinta Country Club. The tournament is known for its fan experience and its charitable contributions to local non‑profits.
The Twenty‑Nine Palms Band of Mission Indians is a Presenting Sponsor of the tournament. In addition, the Tribe serves as the Official Event Sponsor, the Official Volunteer Sponsor, and the Official Tribal Casino and Hotel. As part of its support, the Tribe sponsors the volunteer tents and provides shuttle service connecting the event with Spotlight 29 Casino.
The tournament also featured an activation, where guests could sample 29 Brews beer and enjoy a friendly game of blackjack as part of the fan experience.
Coachella Valley Firebirds
The Coachella Valley Firebirds are a professional American ice hockey team based in Southern California and members of the Pacific Division in the Western Conference of the American Hockey League. The Twenty‑Nine Palms Band of Mission Indians is a Founding Partner and Presenting Partner of the Coachella Valley Firebirds, supporting key elements of the fan experience both on and off the ice.
As part of our partnership, the premium level inside Acrisure Arena is proudly named after Spotlight 29, and guests can enjoy the Chairman’s Lounge, featuring our award‑winning 29 Brews beer. The arena also includes Shelee’s Grab & Go, offering convenient food and beverage options for fans throughout the game.
On game nights, Spotlight 29 enhances the entertainment experience with the gatling gun that launches promotional items into the crowd. Spotlight 29 also sponsors the One Valley Foundation 50/50 Raffle, supporting charitable initiatives across the region. During intermissions, the arena’s single Zamboni is wrapped with Spotlight 29 branding, reinforcing our presence on the ice.
Acrisure Arena
Spotlight 29 Casino is a Founding Partner of Acrisure Arena, supporting key elements of the fan experience throughout the venue. As part of this partnership, the premium level inside the arena is proudly named after Spotlight 29, and guests can enjoy the Chairman’s Lounge, featuring award‑winning 29 Brews beer.
Acrisure Arena also features multiple Shelee’s Grab & Go locations, giving fans convenient access to their favorite snacks and drinks during hockey games, basketball games, concerts, and live entertainment.
Desert International Horse Park
The Desert International Horse Park hosts top‑level hunter/jumper competitions from November through March each year. Spotlight 29 Casino is the Presenting Sponsor of the Desert International Horse Park and also serves as a Class Sponsor throughout the season.
During the Grand Prix, Spotlight 29 Casino hosts Casino Week, bringing added excitement to the grounds with table games, prizes, promotions, and daily giveaways. Each day, a new winner is selected to receive a promotional prize basket. The Grand Prix arena also features a magnificent Spotlight 29 Casino horse gate, creating a standout visual moment during competition.
Coachella Valley Lakers
Sponsorship Request
The Twenty-Nine Palms Band of Mission Indians believes in supporting local businesses and community members of the Coachella Valley, Morongo Basin and surrounding areas. Together we all can prosper and achieve successful partnerships and growth.
