Spotlight 29 Casino and Acrisure Arena marked a major milestone in their growing partnership with a ribbon-cutting ceremony celebrating the newly renamed Premium Level at Acrisure Arena.

The event brought together leaders from Spotlight 29 Casino, the Twenty-Nine Palms Band of Mission Indians, Acrisure Arena, and the Coachella Valley Firebirds. Community figures and guests, along with the Firebirds’ mascot Fuego, were on hand to celebrate the continued collaboration between the organizations.

The expanded partnership builds on more than three years of shared investment in the Coachella Valley’s sports and entertainment scene. As founding partners of Acrisure Arena, Spotlight 29 Casino and the Tribe have played a key role in bringing major concerts, hockey games, and large-scale events to the region.

“This partnership has been awesome — what we needed here in this valley,” said George Nicholas, CEO of Spotlight 29 Casino. “Acrisure Arena brings so much excitement to everybody in our community.”

Chairman Darrell Mike joined Nicholas and Acrisure Arena leadership for the ribbon cutting, reflecting the Tribe’s ongoing commitment to supporting experiences that bring the community together.

John Page, Senior Vice President of Acrisure Arena and the Coachella Valley Firebirds, emphasized the strength of the relationship and its impact across the valley.

“It’s not very often that you have relationships like this,” Page said. “What we’ve been able to do together really transcends the entire valley.”

The ceremony highlighted not only a physical expansion within the arena, but also the continued growth of a partnership rooted in community pride, shared vision, and long-term investment in the Coachella Valley.