Premier Coachella Valley Entertainment Destination Joins Lakers Ahead of Historic Inaugural Season at Acrisure Arena
PALM DESERT, CA (September 8, 2026) – The Coachella Valley Lakers announced today that Spotlight 29 Casino has been named the team’s presenting sponsor for the inaugural 2026-27 NBA G League season at Acrisure Arena. The partnership represents a significant commitment to launching professional basketball in the Coachella Valley and aligns the CV Lakers with one of the region’s most recognizable entertainment destinations.
As presenting sponsor, Spotlight 29 Casino will be prominently integrated throughout the Lakers’ inaugural season, with a significant presence across the team’s games, marketing initiatives, community engagement, and fan experiences. The partnership builds on Spotlight 29 Casino’s continued investment in professional sports and entertainment throughout the Coachella Valley and further connects the organization with fans across the region.
“Spotlight 29 Casino has been an incredible partner, sharing our vision for what the Coachella Valley Lakers can mean to this community,” said Nathan Truesdell, Vice President of Marketing and Revenue for the Coachella Valley Lakers. “Their commitment is an investment in creating something the entire Coachella Valley can rally around and call its own. We’re proud to have Spotlight 29 Casino alongside us as we tip off our historic inaugural season.”
Spotlight 29 Casino has become an integral partner in the growth of professional sports in the Coachella Valley, including its longstanding relationship with the Coachella Valley Firebirds. The addition of the Lakers expands that commitment as Acrisure Arena enters a new era as the home of both professional hockey and basketball. Through the partnership, Spotlight 29 Casino will help create memorable experiences for Lakers fans while supporting the continued growth of sports and entertainment throughout the region.
“The Tribe has always believed in aligning with initiatives that strengthen our community and bring visitors to the Coachella Valley,” said Chairman Darrell Mike of the Twenty-Nine Palms Band of Mission Indians. “We are proud to partner with this iconic franchise to bring professional basketball directly to our backyard.”
The Coachella Valley Lakers will tip off their inaugural season in 2026-27, bringing NBA G League basketball to Acrisure Arena for the first time. The Lakers will play 24 home games during their debut season, giving fans across the region the opportunity to experience the next generation of Lakers basketball in the Coachella Valley.
The complete 2026-27 Coachella Valley Lakers schedule can be found HERE.
Season Ticket Memberships on Sale Now!
Get access to all 24 regular-season home games at Acrisure Arena, along with exclusive member events and experiences, 25% off select food and beverage purchases, and discounted parking. Memberships start at just $20 per game, making it the most accessible way to experience every home matchup during the team’s inaugural campaign. Click HERE to learn more!
Premium Experiences on Sale Now!
Looking for an elevated game day experience? Coachella Valley Lakers Premium Memberships offer courtside seats, exclusive club access, VIP parking and private entrances, invitations to member-only events, and priority access to Acrisure Arena’s world-class concerts and sporting events. Whether you’re entertaining clients, rewarding employees, or creating unforgettable experiences for family and friends, click HERE to learn more about Premium Membership opportunities.
The complete 2026-27 Coachella Valley Lakers schedule can be found HERE.